1970’s to 1980’s
By the mid- to late-1970s, as he recorded for Warner Bros. Records, a whole new audience began to discover Benson. With the 1976 release Breezin’, Benson sang a lead vocal on the track “This Masquerade”, which became a huge pop hit and won a Grammy Award for Record of the Year.
In 1976, George Benson appeared as a guitarist and backup vocalist on Stevie Wonder’s song “Another Star” from Wonder’s album Songs in the Key of Life. He also recorded the original version of “The Greatest Love of All” for the 1977 Muhammad Ali bio-pic, The Greatest, which was later covered by Whitney Houston as “Greatest Love of All”. During this time Benson recorded with the German conductor Claus Ogerman. The live take of “On Broadway”, recorded a few months later from the 1978 release Weekend in L.A., also won a Grammy. He has worked with Freddie Hubbard on a number of his albums throughout the 1960s, 1970s and 1980s.
The Qwest record label (a subsidiary of Warner Bros., run by Quincy Jones) released Benson’s breakthrough pop album Give Me The Night, produced by Jones. Benson made it into the pop and R&B top ten with the song “Give Me the Night” (written by former Heatwave keyboardist Rod Temperton). He got many hit singles such as “Love All the Hurt Away”, “Turn Your Love Around”, “Inside Love”, “Lady Love Me”, “20/20”, “Shiver”, “Kisses in the Moonlight”. More importantly, Quincy Jones encouraged Benson to search his roots for further vocal inspiration, and he re-discovered his love for Nat Cole, Ray Charles and Donny Hathaway in the process, influencing a string of further vocal albums into the 1990s.